Case Study: Envision and Handrail Systems Lookbook

Project Overview

Trulite partnered with Avidity Consulting to create a unified Envision and Handrail Systems Lookbook that showcases the company’s frameless shower enclosures, heavy glass systems, railing solutions, balcony glass, and interior specialty applications. The goal was to consolidate a wide range of premium glass products into a single, easy-to-use resource that supports sales conversations with builders, designers, glaziers, and contractors in both residential and commercial markets.

The Challenge

Trulite had strong individual product lines for showers, railings, and heavy glass interiors, but the information was scattered across multiple documents and lacked a cohesive narrative. Sales teams needed a streamlined way to present these solutions together, especially for projects where multiple products are used throughout the same environment. There was also an opportunity to better highlight the value of glass as a design-forward material that enhances clarity, safety, and modern aesthetics across bathrooms, balconies, stair systems, lobbies, gyms, and interior amenities.

Strategy and Approach

Avidity Consulting developed a unified content structure that tied together Trulite’s shower systems, heavy glass applications, and handrail solutions under one clear narrative. The layout emphasized craftsmanship, clean lines, safety glazing requirements, hardware compatibility, and installation versatility. Each section was written to support both technical expectations and design-driven decision making. Visual hierarchy and message sequencing ensured that the Envision shower program, heavy glass systems, and aluminum handrail solutions were presented as a complete suite rather than separate, unrelated product categories.

Deliverables

• A multi-section Envision and Handrail Lookbook covering showers, railings, balconies, and heavy glass interiors
• Product write-ups for frameless shower systems, railings, treads, partitions, all-glass entry features, and interior heavy glass
• Application examples for bathrooms, amenity areas, residential developments, commercial interiors, and fitness centers
• Content focused on clarity, safety glazing, performance, hardware compatibility, and design versatility
• Visual alignment with the broader Trulite lookbook series
• A simplified narrative that supports both residential and commercial sales efforts

Impact and Results

The Envision and Handrail Lookbook became a key resource for demonstrating the range and quality of Trulite’s specialty glass systems. It gave the sales team a single asset that communicates the value of frameless showers, railing systems, and interior heavy glass while showing how these elements fit together across modern environments. The consolidated format improved customer understanding, reduced the time spent referencing multiple sources, and strengthened Trulite’s presentation in both residential and commercial project pursuits.

Key Features Highlighted

• Frameless shower systems with premium clarity and hardware options
• Aluminum and glass railing systems for balconies, stairs, and elevated walkways
• Heavy glass interior systems for offices, gyms, lobbies, and amenity spaces
• Laminated and tempered safety glazing suitable for high traffic and wet environments
• Decorative, frosted, and low iron options for enhanced aesthetics
• Compatibility across multiple architectural styles and project types

Before and After

Before: Product information was separated across multiple documents, making it difficult to present Envision showers, handrails, and heavy glass as part of a unified offering.
After: A consolidated and visually consistent lookbook that showcases Trulite’s complete range of specialty glass systems and supports stronger customer engagement across both residential and commercial applications.