Case Study: Stadium and Arena Market Lookbook

Project Overview

Trulite partnered with Avidity Consulting to produce a comprehensive Stadium and Arena Lookbook that highlights the company’s capabilities for large-scale sports, entertainment, and public assembly facilities. The objective was to develop a market-specific resource that showcases glass and aluminum systems engineered for durability, safety, visibility, and performance across professional stadiums, collegiate athletic complexes, arenas, and event venues.

The Challenge

Stadium and arena projects face unique demands that combine aesthetics with intense performance requirements. These environments must withstand high traffic, environmental exposure, safety regulations, acoustic needs, and large-format glazing challenges. Prior marketing materials did not clearly connect Trulite’s products to these venue-specific expectations. The sales team needed a refined narrative and structured content that spoke directly to architects, general contractors, sports facility developers, and glazing partners working on major venues.

Strategy and Approach

Avidity Consulting created an expanded content framework that mirrored the structure of the Healthcare and Office and Retail lookbooks, but with emphasis on the performance and scale required for stadium and arena projects. The approach highlighted the systems most commonly used in sports and entertainment facilities, including curtain walls, entrances, railings, IGUs, safety glazing, and specialty products. Content was written to address visibility, impact performance, environmental durability, and crowd safety. Visual layout and section hierarchy were designed to present these products as high-performance solutions suitable for large public venues.

Deliverables

• A complete Stadium and Arena Lookbook covering professional, collegiate, and large public venues
• Product descriptions for curtain wall systems, entrances, IGUs, laminated safety glass, railings, and specialty heavy glass
• Application examples for concourses, suites, press boxes, exterior facades, stair systems, and fan experience areas
• Content focused on visibility, durability, acoustic performance, impact resistance, and environmental protection
• A unified visual and structural format that aligns with other Trulite market lookbooks
• Sales-ready messaging tailored to architects, sports facility planners, and construction partners

Impact and Results

The Stadium and Arena Lookbook provided Trulite with a strong, market-specific asset designed to support high-profile sports and entertainment opportunities. It gave the sales team a clear and authoritative narrative that ties product performance to real-world venue requirements. By incorporating both technical depth and design-focused language, the lookbook strengthened Trulite’s ability to compete on large-scale projects and aligned the company’s messaging across all major market segments.

Key Features Highlighted

• Large-format IGUs and curtain walls for expansive sightlines and exterior visibility
• Laminated safety glass to support crowd safety and code requirements
• Durable aluminum systems engineered for high impact and heavy traffic zones
• Acoustic solutions for suites, press boxes, and enclosed viewing areas
• Glass railing systems for stadium bowls, suites, concourses, and mezzanines
• Weather-resistant and performance-oriented products suitable for outdoor venues

Before and After

Before: Limited stadium-focused materials made it difficult to communicate how Trulite’s products meet the rigorous expectations of sports and entertainment venues.
After: A cohesive, high performance Stadium and Arena Lookbook that clearly demonstrates Trulite’s ability to support large-scale projects with durable, safe, and visually striking glass and aluminum systems.