Simple, practical ways to build your sales engine.

Programs & Engagements

Our Services

Diagnostic

Revenue Audit & Roadmap

Who this is for

Founders and leaders who know the current way of selling is not sustainable, but are not sure where to start or what to fix first.

What it is

A focused review of your funnel, messaging, process, and tools that results in a clear, prioritized plan for how to improve revenue performance.

What we cover
  • Assessment of current pipeline, stages, and win or loss patterns.
  • Review of sales messaging, offers, and marketing assets in use.
  • Lightweight CRM or tracking review to see what data you can trust.
  • Simple roadmap with near term fixes and longer term opportunities.
Best for: “We need to know what to do first.”
Format: 2–3 weeks (audit, working session, roadmap)
Starter Session

Sales Basics

Who this is for

Solo founders and very small teams who have never had formal sales training and just need the basics in plain language.

What it is

A focused working session that gives you a simple, repeatable way to talk to customers and move deals forward without feeling pushy.

What we cover
  • Basic sales flow from first contact to signed deal.
  • How to open a call, ask good questions, and close for next steps.
  • Simple way to track leads in a spreadsheet or light CRM.
  • Follow up email examples you can copy and adapt.
Best for: “We have no structure.”
Format: 1 working session
Foundations

Sales Foundations Mini Program

Who this is for

Small teams who are taking calls and sending quotes, but do not have a shared way of selling or consistent results.

What it is

A short training series that gives your team a common language, basic tools, and a starter curriculum you can keep using.

What we cover
  • Three live training sessions focused on real deals and situations.
  • Lightweight sales playbook with stages, talk tracks, and key questions.
  • Simple objection handling and pricing conversation practice.
  • Exercises and homework your team can repeat with new hires.
Best for: “We need basic training.”
Format: 2–4 weeks (teams of 2–8)
Custom Program

Custom Training & Curriculum

Who this is for

Growing teams who want a real training program, role play, and ongoing facilitation rather than one-off workshops.

What it is

Together we design and deliver a training program tailored to your product, buyers, and team. The goal is simple: sales conversations that feel natural and produce consistent outcomes.

What we cover
  • Assessment of current calls, emails, and sales materials.
  • Custom training curriculum with weekly or bi-weekly sessions.
  • Live facilitation, role play, and practice built around your deals.
  • Scorecards and simple metrics to track progress over time.
Best for: “We want a real program.”
Format: 6–12 weeks (training & facilitation)
System Build

Sales System & Team Build

Who this is for

Small companies ready to treat sales like a real function with clear process, tools, and expectations for the team.

What it is

We design your sales system end-to-end at a level that fits your size: how leads come in, how reps work them, what good looks like, and how you onboard and coach people over time.

What we cover
  • Map of your full sales journey from lead to renewal or repeat work.
  • Defined stages, activities, and simple KPIs that match your reality.
  • Basic CRM or tracking setup and guidance on what to measure.
  • Training and manager tools so the system does not depend on Matt.
Best for: “We want a real sales function.”
Format: 8–16 weeks (small but growing teams)
Marketing

Marketing & Content Systems

Who this is for

Teams who know they need better marketing but are stuck without a clear story, consistent content, or usable assets for sales.

What it is

A practical marketing engagement that ties your message, offers, and content together so your website, sales team, and campaigns all tell the same story across digital and print.

What we cover
  • Positioning, value props, and a simple brand story your team can repeat.
  • Website and landing page copy aligned with your sales motion.
  • Sales decks, one-pagers, case studies, and lookbooks (digital & print).
  • Email sequences, outreach templates, and light social content guidance.
Best for: “We need real marketing assets.”
Format: 4–10 weeks (content & messaging build)
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