Where experience meets execution.
Our Team
Matthew Gannarelli
Commercial growth executive and operator-first consultant with 14+ years leading revenue, partnerships, enablement, and GTM transformation across manufacturing, SaaS-adjacent industries, and global nonprofit leadership.
Matt blends P&L ownership, RevOps structure, and real-world leadership experience to help organizations build repeatable GTM systems, level up sales teams, and connect commercial strategy to execution.
Founder & President · Avidity Consulting
“My work lives where strategy, systems, and people intersect, building revenue engines that actually work in the real world.”
Selected Leadership Experience
Trulite Glass & Aluminum · VP of Sales, BD & Marketing
Oversaw an $800M+ P&L and a 65-person commercial organization, integrating GTM, CRM, pricing, and leadership systems to drive scalable growth.
- Scaled business from $225M → $800M through aligned GTM and RevOps systems.
- Built national CRM, KPI models, and forecasting frameworks.
- Launched a national enablement platform improving sales performance.
- Directed a complete digital ecosystem rebuild with 250+ new assets.
Avidity Consulting · Founder & President
Provides executive-level consulting across SaaS, manufacturing, entertainment, education, and esports, helping leaders connect strategy, systems, and people.
- Designs GTM roadmaps and revenue strategies.
- Builds leadership, coaching, and training systems.
- Advises founders and executives on performance and planning.
- Structures and negotiates strategic partnerships to expand capabilities and revenue streams.
- Conducts market landscape, competitive, and pricing analyses to inform decision-making.
Avidity Esports · Social Impact in Action
Matt leads Avidity Esports, a global nonprofit serving youth across North America, South America, and Europe with coaching, technology access, and competitive teams.
Over 70% of tournament winnings support college funding which reinforces a belief that performance today creates opportunity tomorrow.
Matt oversees sponsorships, operations, and brand partnerships, connecting gaming, tech, and hardware organizations to youth development programs.
Avidity Esports operates like a high-performance training program, combining coaching, structured practice, and VOD review to help players grow fast. The focus is on discipline, teamwork, and real leadership skills. The program creates an inclusive space for youth to build confidence, improve communication, and explore future opportunities in esports and digital careers.
What it is like to work with Matt
Expect clarity, candor, and a strong operator lens. Matt helps teams align strategy, structure, tools, and people, then supports leaders in making change sustainable.