A clear, repeatable way for your team to sell better.

Training & Enablement

Our Training

Real world sales training for teams that did not grow up in sales

Built for founders, small teams, and first time sales leaders.

Most early stage companies do not need abstract sales theory. They need clear language, simple tools, and practical training that their team can use the same day. Avidity designs programs around real customer conversations, so your team leaves with habits they can repeat, not just notes they forget.

Sales conversations that feel natural
Curriculum built around your deals
Repeatable flows your team can own
Permanent skills that position your team as a Trusted Advisor

How Avidity approaches training

Sales training only matters if people use it after the session. Every program is built to be practical, easy to remember, and grounded in the way your team actually speaks to customers. Practice makes permanent.

Principle 1 Simple language and tools that non sales people can pick up fast.
Principle 2 Training built on real calls, objections, and customer examples from your world.
Principle 3 Practice through role play and drills, not just slides and theory.
Principle 4 Programs tailored to your stage, size, and selling motion.

Core training modules

These modules are the building blocks for most Avidity programs. They can be combined and tailored to match your sales cycle and team experience.

Module 1

Repeatable sales conversations

Give your team a simple, confident flow for every customer call.

  • Call openings that feel natural.
  • Question paths that uncover real motivation.
  • How to keep control without pressure.
  • Always closing with a clear next step.
Module 2

Discovery that goes deeper

Structured discovery that fits your product, not just a textbook.

  • SPIN style questions in plain language.
  • MEDDICC framework to qualify opportunity.
  • Finding pain, impact, and priority.
  • Staying curious instead of jumping into a pitch.
Module 3

Clear, simple solution stories

Teach your team how to explain what you do in a way that lands.

  • Problem - Impact - Solution structure.
  • Short demo or walkthrough frameworks.
  • Using proof and examples without overloading the buyer.
Module 4

Handling objections with confidence

Turn common objections into calm, productive conversations.

  • The five objections your team sees most often.
  • Response patterns that reduce tension.
  • Talking about price while keeping focus on value.
Module 5

Follow up that moves deals

Simple follow up rhythms that keep momentum without spam.

  • Email examples for key touch points.
  • How often to follow up and what to say.
  • Preventing deals from quietly stalling out.
Module 6

Manager and leader enablement

Equip leaders to coach, not just inspect numbers.

  • Call review frameworks and questions.
  • Weekly coaching cadence that fits your size.
  • Onboarding flows for new hires so training scales.

How programs are delivered

  • Live weekly or bi-weekly sessions built around your pipeline.
  • Custom curriculum that maps directly to your sales process.
  • Role play and skill drills, not just presentations.
  • Playbooks, talk tracks, and templates your team keeps.

What teams notice after training

  • More confident customer conversations.
  • Better discovery and clearer qualification.
  • Shorter sales cycles with fewer stalled deals.
  • Consistent follow up instead of guesswork.
  • A shared language that leaders can coach to.
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