Case Study: Office and Retail Market Lookbook

Project Overview

Trulite partnered with Avidity Consulting to develop a comprehensive Office and Retail Lookbook designed to support architects, developers, general contractors, and glazing partners involved in workplace environments, commercial buildings, retail storefronts, and mixed-use spaces. The objective was to create a polished, market-focused asset that highlights glass and aluminum solutions used throughout modern office and retail design.

The Challenge

The office and retail sectors have rapidly evolved with new demands around natural light, openness, branding, acoustic comfort, and tenant experience. Trulite’s existing materials did not clearly communicate how its systems support these modern requirements. Product information was fragmented, difficult to apply to specific use cases, and lacked a unified message. The company needed a streamlined narrative, well-structured content, and a visually cohesive format that aligned with the hospitality and healthcare lookbooks while maintaining its own market identity.

Strategy and Approach

Avidity Consulting built the Office and Retail Lookbook using a consistent framework established in the healthcare and hospitality segments. The project began by mapping out the primary applications for glass and aluminum systems across commercial spaces, including lobbies, conference rooms, retail storefronts, tenant spaces, collaborative areas, and amenity zones. Content was written to highlight performance needs such as energy efficiency, acoustic control, transparency, branding opportunities, safety requirements, and modern design aesthetics. The visual layout was created to match Trulite’s updated market lookbook style while allowing the office and retail segment to stand on its own.

Deliverables

• A full Office and Retail Lookbook covering office campuses, corporate interiors, retail storefronts, and mixed-use commercial spaces
• Product write-ups for entrances, storefronts, curtain walls, IGUs, interior glass systems, decorative products, and safety glazing
• Application examples for lobbies, tenant improvements, conference rooms, corridors, retail displays, and shared amenity areas
• Content focused on branding, visibility, acoustic performance, daylighting, and design flexibility
• A unified format aligned with Trulite’s other market lookbooks
• Narrative language designed for sales teams, architects, and contractor presentations

Impact and Results

The Office and Retail Lookbook gave Trulite a strong, modern marketing asset that supports sales conversations across a wide range of commercial project types. It improved clarity around product applications, strengthened brand consistency, and helped the sales team present a more polished and credible solution set during customer engagements. The updated structure also contributed to the broader cross-market alignment that later informed the Capabilities Lookbook and other strategic materials.

Key Features Highlighted

• High visibility glazing for retail storefronts and branded design
• Interior glass systems supporting natural light and open workplace layouts
• Acoustic glazing for conference rooms, offices, and collaborative spaces
• Energy efficient IGUs for commercial building performance
• Decorative and specialty glass for branding, privacy, and visual impact
• Durable aluminum systems suitable for high traffic office and retail environments

Before and After

Before: Limited commercial-focused materials made it difficult for Trulite to present a cohesive message for office and retail environments.
After: A clear, consistent, and visually elevated Office and Retail Lookbook that positions Trulite as a strong partner for modern commercial projects.