Case Study: Healthcare Market Lookbook

Project Overview

Trulite partnered with Avidity Consulting to build a comprehensive Healthcare Lookbook that supports architects, glaziers, general contractors, and facility planners working across hospitals, medical office buildings, clinics, laboratories, urgent care centers, specialty care facilities, and behavioral health environments. The objective was to create a market-specific resource that clearly outlines products and solutions designed for performance, cleanliness, durability, and safety in healthcare settings.

The Challenge

Healthcare projects involve strict code requirements, specialized glazing needs, and elevated expectations for hygiene, acoustic control, impact resistance, and long-term durability. Trulite did not have a unified asset that clearly connected its product strengths to the functional demands of healthcare design. Existing materials lacked structure, were inconsistent across product categories, and offered minimal guidance on how glass and aluminum systems support infection control, patient comfort, and facility efficiency. The sales team needed a clear and trustworthy resource that could speak to every healthcare submarket with authority.

Strategy and Approach

Avidity Consulting created a detailed content framework specifically for the healthcare sector. This included mapping product families to healthcare use cases, identifying performance priorities, and developing language that supported both technical accuracy and customer clarity. The lookbook was structured to cover all major healthcare segments while maintaining consistency with other Trulite market materials. Visual hierarchy, section sequencing, and messaging tone were intentionally crafted to present Trulite as a partner capable of meeting the strict demands of healthcare construction.

Deliverables

• A fully developed Healthcare Lookbook covering hospitals, MOBs, clinics, labs, and specialty care
• Product write-ups highlighting safety glazing, IGUs, entrances, curtain wall systems, interior solutions, and privacy options
• Segmented application descriptions for patient rooms, operating suites, lobbies, administrative areas, corridors, and exam spaces
• Content focused on acoustic performance, infection control, cleanability, and durability
• A unified format aligned with the structure of other Trulite lookbooks
• Clear messaging supporting both architectural conversations and sales presentations

Impact and Results

The Healthcare Lookbook became one of Trulite’s most detailed and strategically valuable market assets. It gave the sales team a deeper ability to speak confidently about healthcare requirements and how Trulite’s solutions meet high performance and code standards. The lookbook also streamlined internal conversations by providing a consistent product narrative for all healthcare-related opportunities. This project helped establish the expanded formatting model that would be used for later market segments, including Office and Retail and Stadium and Arena.

Key Features Highlighted

• Laminated safety glass and high-performance IGUs suitable for medical environments
• Systems supporting acoustic privacy for patient rooms, clinics, and administrative areas
• Cleanability and infection control benefits of glass wall systems and interior partitions
• Durable aluminum framing for high-traffic zones
• Privacy options including frosted, switchable, and specialty glazing solutions
• All-glass interior systems appropriate for modern healthcare design

Before and After

Before: Disconnected product information and limited healthcare-specific messaging made it difficult for the sales team to position Trulite’s strengths in clinical environments.
After: A complete and authoritative Healthcare Lookbook that connects product solutions directly to healthcare requirements and delivers a clear, professional narrative for customer conversations.