Case Study: Education Market Lookbook

Project Overview

Trulite engaged Avidity Consulting to create a fully developed Education Lookbook designed to support architects, general contractors, and glazing partners working across K to 12 schools, higher education campuses, research centers, and specialty learning environments. The goal was to produce a market-specific asset that clearly communicates glass and aluminum solutions for safety, durability, performance, and design flexibility in modern educational facilities.

The Challenge

Trulite’s existing materials for the education sector were limited, fragmented, and lacked a cohesive narrative. The sales team needed a resource that could confidently speak to performance requirements, code considerations, and typical applications in education environments. Across the organization, there was a desire for a stronger message that connected product capabilities with the functional needs of the education market. The company also needed a modern visual structure that aligned with other market lookbooks while remaining specific to education.

Strategy and Approach

Avidity Consulting developed a structured and scalable framework that could be used across all future lookbooks. The education project followed this framework, beginning with discovery sessions to understand market demands, sales pain points, and Trulite’s unique strengths. Content was written to blend technical accuracy with accessible, customer-friendly language. The structure highlighted product families, system performance, durability requirements, natural light objectives, safety glazing considerations, and specialty glass solutions appropriate for learning environments. Visual layout, section hierarchy, and tone were designed to match Trulite’s broader branding while giving the education segment its own identity.

Deliverables

• A full multi-section Education Lookbook
• Complete market overview covering learning environments and use cases
• Product write-ups for storefronts, entrances, curtain walls, IGUs, laminated glass, patterned and decorative products, and interior systems
• Application examples for classrooms, commons, labs, administrative areas, and athletic facilities
• A unified content structure compatible with other Trulite lookbooks
• Clear positioning statements supporting both technical and design-focused conversations

Impact and Results

The Education Lookbook provided Trulite with a highly organized, sales-ready asset that could be used in customer meetings, architectural presentations, and project kickoff conversations. It simplified product storytelling across the education market and gave reps a clear way to communicate performance expectations, safety requirements, energy considerations, and design opportunities. The lookbook also established a template later used across all market segments, creating a consistent brand presence throughout Trulite’s portfolio.

Key Features Highlighted

• Laminated and tempered safety glazing for schools and campuses
• Durable aluminum systems designed for high-traffic environments
• IGUs for energy efficiency and acoustic performance
• Interior solutions for collaborative spaces, offices, and labs
• Decorative glass options for branding, wayfinding, and privacy
• System combinations suitable for both new construction and renovation

Before and After

Before: Limited content and unclear messaging made it difficult for sales teams to communicate product applicability within the education sector.
After: A complete, visually cohesive, and market-focused lookbook that positions Trulite as a knowledgeable partner for educational projects of all sizes.