Case Study: Truboard Product Launch and Strategic Partnership

Project Overview

Trulite engaged Avidity Consulting to launch Truboard, a new monolithic glass board system designed for markerboards, writable surfaces, and premium interior environments. This project included both the creation of a complete marketing lookbook and the development of a strategic supply partnership that allowed Trulite to introduce a new product line under its own brand. The effort combined product development, market positioning, technical messaging, and strategic business negotiation into one coordinated launch plan.

The Challenge

Trulite did not previously offer a glass board or writable surface product, despite increasing demand across education, corporate offices, healthcare environments, and collaborative spaces. To enter this category, the company needed a manufacturing partner, a private-label agreement, brand development, technical positioning, and a customer-facing lookbook to support both architectural and sales conversations. Avidity Consulting was responsible for securing the strategic partnership, developing the product messaging, and creating a market-ready lookbook that introduced Truboard as a premium branded system within Trulite’s portfolio.

Strategy and Approach

Avidity Consulting led the business development effort by identifying the right strategic partner, negotiating supply terms, and securing the agreement that enabled Trulite to private-label the product as Truboard. Following the partnership setup, Avidity created the complete product identity, technical messaging, and launch materials. The lookbook was built to explain the benefits of glass board systems, highlight application opportunities, and position Truboard as a durable, modern, and maintenance-friendly solution for collaborative spaces. The lookbook structure matched Trulite’s broader market portfolio, ensuring both consistency and a strong visual identity for the new product.

Deliverables

• Complete Truboard Lookbook introducing the new monolithic glass board product line
• Product descriptions covering performance, cleanability, durability, and installation considerations
• Brand positioning, naming consistency, and launch messaging
• Negotiation and development of the strategic supplier partnership
• Private-label framework and commercial readiness strategy
• Sales enablement content for architects, contractors, and glazing partners

Impact and Results

The strategic partnership established by Avidity Consulting gave Trulite immediate access to a new product category with strong market demand. The launch of Truboard quickly gained traction through targeted sales activation and the customer-ready lookbook. In the first five months following the creation of the partnership, Trulite quoted approximately 2.5 million dollars of Truboard and received multiple purchase orders. The success of this product line reinforced the value of the strategic partnership model and strengthened Trulite’s position in interior architectural solutions.

Key Features Highlighted

• Durable monolithic glass board system with premium cleanability
• Ideal for education, corporate offices, healthcare facilities, and collaborative environments
• Ghost-free writing surface and long-term clarity
• Compatible with a variety of interior design aesthetics and applications
• Easy maintenance and long-life performance compared to traditional whiteboards
• Strengthened supply chain and consistency through the strategic partnership

Before and After

Before: Trulite did not offer a writable glass board product, limiting access to a growing category in interior architectural design.
After: Avidity Consulting secured a strategic partnership, built the Truboard brand, and created a complete lookbook. In the first five months, Trulite quoted 2.5 million dollars in new opportunities and received multiple purchase orders for the new product line.